In a statement, TikTok voiced that it remains optimistic that the App will be available for download in India soon. The next hearings on the matter are scheduled for April 22nd. On April 3rd, 2019, India's Madras high court presented a petition for the central government to ban TikTok as it was "encouraging pornography." As of April 16th, the App was taken off the Google and Apple app store. The campaign involves short video bios of celebrities like Shawn Mendes, Kylie Jenner and Asaprocky (shown below). This event marked a new shift in the important influence TikTok has on impressionable teens and young adults. Their new approach is due to declining sales. Calvin Klien closed their Milan department and started a TikTok account. On March 6th, Fashion company Calvin Klien announced a departure from the runway and a new scheme to marketing their products. On February 28th, TikTok released a new version of the app that required the user to provide their date of birth and if they are under the age of 13 they will be directed to a limited version of the app where they will be unable to post videos to the app. The FTC continued on to explain that this was the larges settlement obtained in a COPPA case as TikTok blatantly ignored the complaints from parents and the fact that many users were under the age of 13 and took children's personal info without parental consent. On February 27th, 2019 The Federal Trade Commission (FTC) announced on Twitter that "Musical.ly, now known as TikTok, will pay $5.7 million to settle FTC allegations that the company illegally collected personal info from children in violation of Children’s Online Privacy Protection Act (#COPPA)" (shown below). The ban, which has yet to be officially confirmed, did not stopped all users from sharing images of Peppa as some have begun sharing under the alternative hashtags #PiggyPiggy and #PeppaPeppa. Prior to the ban, the hashtag #PeppaPig had been associated with at least 30,000 posts on the platform. Shortly after Peppa vanished from Douyin a screenshot (shown below) of what appears to be the company's content blacklist began circulating on the Chinese social media, which lists Peppa along with other state-imposed censorship on images of nudity, gunplay, cross dressing and depictions of cults. On April 28th, 2018, the Chinese government imposed a censorship to ban all videos featuring the cartoon character Peppa Pig from the app. Users and have posted videos featuring many of these effects (shown below). TikTok users are also able to add frame transition and movement effects. TikTok, like Snapchat and Instagram, have many face filters to choose from along with "faces" for pets which add accessories like hats. TikTok user and vomit1 have made popular videos using this effect, accumulating over 12,000 likes each within a week (shown below). A notable addition to the trending effects was "infinity clone" in April 2019 (shown below). When users attempt to make a video they are able to browse the trending effects tag. The TikTok app features various special effects. After 90 minutes of continuous use, users will received an alert, and after two hours, the app locks and can only be unlocked by entering a password. On April 13th, 2018, the app launched an anti-addiction campaign to slow down how often people used the app. The news feed plays videos automatically as users scroll through the videos. There is also a series of editing tools that allow users to add effects, such as text and video speed control, to the videos. Once selected, they are able to record 15 seconds of video and upload them to the newsfeed, which can be viewed by followers. Users first select background music from a list of available tracks. FeaturesÄouyin offers users a simple set of features for producing short-form music videos. During the first quarter of 2018, the app had been downloaded more than 45 million times. In May 2018, the app became the most downloaded app on the Apple App Store for the first quarter of 2018. On January 9th, 2017, the company received $1 million in seed investment to fund the app. Later that year, on December 12th, 2016, the app changed the name to "Douyin." Douyin, then called "A.me," was launched in September 2016 by Zhang Yiming, the founder of Toutiao, a Chinese news platform.
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